When it comes to a holistic online marketing mix, video is no longer a question of “nice-to-have” or “must-have”.
Videos move the viewer to take action, to understand a concept, or to be influenced in some way.
Video can help you to connect with customers in a memorable way. Use a video thumbnail in your emails to introduce yourself to a prospect in a friendly and easy way.
Video is a great way to bring a little bit of humanity back into the world of business. Time to step up with company culture videos. Did you have a meat-free day?
Share information about best practices or how your product and company run. An internal training video for new teammates can save time and stress, guiding them through an overwhelming amount of informations.
Video is the most powerful tool when it comes to building strong person-to-person connections.
Introducing yourself with a short, sweet, and to the point video brings a more human approach to your business.